Post by Admin on Jan 21, 2012 20:12:43 GMT -5
From Chattanooga Times Free Press:
For the first time since the late 1980s, country radio station titan WUSY-FM 100.7 is not atop the Arbitron rating in an all-important audience category.
Among adult radio listeners between the ages of 25 and 54, perennial No. 2 WSKZ-FM 106.5 finished first in Arbitron’s fall book, a spot the classic rock station held for many years before being displaced by US101.
“I think the last time we were there was 1989,” said operations manager Scott Chase. “It’s a big deal for us.”
KZ106 finished with a 10.9 share while US101 had a 10.5 share of 25-to-54-year-old radio listeners.
“We are still No. 1 in 12+ [all radio listeners over age 12] and that’s been the case for 87 straight books,” said Clear Channel regional market manager Jared Stehney.
Read More @: www.timesfreepress.com/news/2012/jan/20/kz106-tops-us101-important-demographic-first-time-/
For the first time since the late 1980s, country radio station titan WUSY-FM 100.7 is not atop the Arbitron rating in an all-important audience category.
Among adult radio listeners between the ages of 25 and 54, perennial No. 2 WSKZ-FM 106.5 finished first in Arbitron’s fall book, a spot the classic rock station held for many years before being displaced by US101.
“I think the last time we were there was 1989,” said operations manager Scott Chase. “It’s a big deal for us.”
KZ106 finished with a 10.9 share while US101 had a 10.5 share of 25-to-54-year-old radio listeners.
“We are still No. 1 in 12+ [all radio listeners over age 12] and that’s been the case for 87 straight books,” said Clear Channel regional market manager Jared Stehney.
Read More @: www.timesfreepress.com/news/2012/jan/20/kz106-tops-us101-important-demographic-first-time-/